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Commodity Culture

The consumer culture has become much more sophisticated and now it is the consumer who drives the market "the power of the consumer derives from the failure of producers to predict what will sell. (most effective advertising is through photographs).

Careful research is required to match the consumer requirements. One reason that commodities grew and became the product of our culture was due to the increased speed of transport and communications, the advances in technology allowed a greater distribution network to be established.

It seems that people will make purchases looking at images advertised by the companies. The consumer will look at an image before purchasing any product, without much regard for whether they need this or not.

Key player in advertising is photographs. We specialise in commodity culture wich enables us to produce your product images to high standards.


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